Dr. McDonagh is an industrial designer who realized there was a need for women in the field.
She uses Kickstarter to help get backing for new inventions and products:
Snooz
-white noise machine
-helps to make sleep easier
-not digital, uses a real fan
Industrial design is related to graphic design, but it also requires the knowledge of engineering, psychology, etc.
It works to help make normally complicated things easily understandable and empathetic with the public.
-graphics & 3-D models
-understand your market, and why your product is better than others out there
-think about user needs
-emotions + economics
"technology itself isn't selling - it's the narrative"
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